Vino Cocoa is a new, sensational, premium chocolate brand that features wine flavored chocolates. Products include bars, truffles and other luxurious wine flavored chocolate creations all of which are made with premium, organic ingredients, is fair trade, and is made with no alcohol.
Vino Cocoa's Mission
Vino Cocoa's mission is to go global providing new and exciting luxurious chocolates to the world of sweets. Vino Cocoa is made to become a chocolate lover's newest favorite delight.
Vino Cocoa's vision is to break the glass ceiling on the idea of what today's luxury chocolate is. Vino Cocoa is bringing a fresh new look (and taste) to an old and outdated chocolate industry with today's luxury chocolate brands being established 2 centuries ago. As the traditional chocolate market fights existing competitors and the craft chocolate industry booms, Vino Cocoa is uniquely positioned to create an explosive new indulgent category.
Founded to create a new category in the $176 billion chocolate market Vino Cocoa combines chocolate and wine flavors in novel and mouth watering ways...without having to include alcohol.
Vino Cocoa hits the trifecta of customer preferences:
Ethically sourced organic chocolate
Eco friendly packaging
No sugar added and keto options
Vino Cocoa has sold in grocery stores, gift stores, wineries, and liquor/wine shops.
100% reorder rate in liquor stores, wineries, and gift stores
80% reorder rate in grocery stores
Makes a great impulse buy
Has a high profit margin of 40% compared to the chocolate industry's low 15% average profit margin
Great for retailers with a $5 SRP
(Image to the right: Vino Cocoa selling in Macy's)
Vino Cocoa has struck its very first distribution deal with Florida's own ABC Fine Wine & Spirits. Vino Cocoa sells extremely well in liquor/wine shops and will be selling in every ABC location starting this fall. This distribution deal is just the beginning of Vino Cocoa's global triumph. By selling in all 124 locations throughout Florida Vino Cocoa's revenue with this chain alone is expected to be $112k annually and the sales record will be enough to gain national distribution with major food distributor's UNFI and Kehe.
Chocolate Industry Trends
The Global Premium Chocolate market size is estimated to be worth USD $176 billion in 2022 and is forecast to a readjusted size of USD $278 billion by 2028 with a CAGR of 7.9% during the review period.
Since COVID-19, comfort food has become more important to consumers
83% of global consumers agree that chocolate needs to be tasty and "good for me".
67% of global consumers want to know more about where their chocolate comes from and what is in it
75% of global consumers want to try new and exciting chocolate experiences
By using premium organic chocolate, that is ethically sourced, is fair trade certified, made with eco-friendly recycle-able packaging, made with healthy "good for me" ingredients, and providing new and exciting chocolate experiences Vino Cocoa meets all standards of the ever growing global chocolate market.
Merlot Dark Chocolate
Our best seller. The Merlot flavored dark chocolate bar has an aromatic scent with more beauty than a garden of rich, deep-red roses. A favorite amongst all chocolate lovers in your life. Sink your teeth into a bite and swim in delight as your tastebuds are overwhelmed with the love and ecstasy of this Merlot flavored dark chocolate luxury.
Cabernet Dark Chocolate
Our darkest chocolate. Paired with a blend of robust Cabernet extracts, this luxurious chocolate bar has a mystifying nature that is surpassed only by its luscious taste. Starting from the first bite you taste the flavor profile unfold from the deep, rich, chocolate to the fruity overtones of Cabernet. Dive into this sensation and be amazed as you discover what you have been missing.
Premium Italian organic chocolate
wine flavored chocolates, made with no alcohol
ethically sourced fair trade chocolate
Landed cost $1.50
Profit per bar $1
100% reorder rate while selling in liquor/wine shops, wineries, gift stores. 80% reorder rate in grocery
Stores reorder 2 cases or more a month.
12 bars per case
Great impulse buy
Return customers guaranteed
Other bar flavors include, but are not limited to:
Sangria Dark Chocolate
Chardonnay White Chocolate
Rose' Dark Chocolate
Champagne Dark Chocolate
In addition to wine flavored chocolate bars other product lines include wine flavored truffles, peanut butter cups, and to keep up with shopper trends Vino Cocoa will include keto friendly varieties.
How The Business Works
Purchase chocolate/supplies and send to manufacturer
Manufacturer produces products and sends to distributor
Distributor sells products to stores and pays invoice
Stores sell products and reorders regularly
Vino Cocoa will be produced by Las Olas Confections and Snacks, a facilities located in Orlando, Florida. Las Olas has created products that have gone on to sell in major retailers such as Costco and has products featured in Opera Winfrey's Magazine and the Food Network. Las Olas has a short 4-6 week lead time and can produce 2 pallets a day. 1 Truck load of 20 pallets can be produced in just 10 days.
Vino Cocoa has paid $0 in advertising and while in test marketing still had stores reordering regularly. This is due to:
Eye catchy packaging
Fresh new exciting chocolate experiences
Best selling stores sold Vino Cocoa at the register as a great impulse buy
With 9 out of 10 viewers that clicked on Facebook ads being women, Vino Cocoa to keep brand imagery focused on women interests by keeping the brand light, fun, and vivacious.
In addition to selling at registers Vino Cocoa can be placed on hanging strips in wine and candy isles which can potentially double sales in every store that has 2 points of sale
With online grocery sales increasing any advertising can be done digitally which is highly measurable,on advertising/selling platforms such as Instacart, Shipt, and Amazon.
Vino Cocoa's competition is Godiva, Ghiradelli, Lindt, and Lily's.
With Godiva, Ghiradelli, and Lindt being some of the world's most established brands, they are recognized to the mass population as being luxury brands, but they are outdated.
Although Godiva was established well over 100 years ago the company's net worth is only $800M. Lily's chocolate was established in 2011 and after just 10 years of being in business the company was recently sold to Hershey's in 2021 for $425M.
If Lily's chocolate can sell for $425M in just 10 years, Vino Cocoa can have a net worth $425M or more in 10 years as well.
Holds 1.8% of world's market share
Has 600 stores including chocolate shops and cafes
Defines what consumers consider to be fine chocolate
Is packaged in a way that wouldn't need to be gift wrapped
European exoticism contributes to overall luxury image
Appeals to the average shopper that doesn't have extensive knowledge about fine chocolate
Packaging is more memorable than the chocolate
Asian market doesn't tend to buy cream filled chocolates
Will be shutting down all USA and Canadian stores
Oldest chocolate maker in the America
Was purchased my Lindt
Seen as most affordable luxury chocolate
Has 19 outlets
was one of the first chocolates to include cacao content on packaging
Has mislead consumers by providing false information about ingredients and the amount of product actually in the packaging
Between Lindt, Ghiradelli and Russel Stover products Lindt holds 9% of the world's market share
Had market share increased in nearly all countries
online business is 5% of sales, which have doubled since the pandemic
large sales growth in Germany, UK, Spain as well as emerging Asian markets: China and Japan
Shares were gained in Lidnt and Ghiradelli bars and Russel Stover sugar free line.
Good growth in baking segment
Organic sales are declining
Countries with high tourism such as Austria, Italy and Switzerland sales declined
rest of the world had -16% decline due to restrictions
Has 10%-15% profit margin
Lily's specializes in sugar free chocolate, one of the most in demand chocolate segments
After being established for just 10 years was sold to Hershey's for $425M
Fresh new exciting brand
Crosses over 2 major food markets: chocolate and wine
Sells well where competitors don't sell: in liquor stores and wine shops = less competition
Has higher SRP and can justify price with quality and superior packaging
Can be placed on store shelves hanging strips in wine isle and chocolate isle
only 75% of population likes wine
New product will require new customers to risk buying the product
Cost and Profits
Vino Cocoa is expected to have one of the highest profit margins for a chocolate product on the market. While major competitors such as Lindt chocolate makes a 10%-15% profit margin Vino Cocoa will make a 40% profit margin.
With room to lower costs as production increases the initial estimated landed cost per bar is $1.40. With $2.50 being the wholesale price Vino Cocoa will produce $1.10 in profit for every bar sold, a 44% profit margin.
Start Up Cost
To set up production there are 3 main costs:
Pilot run before mass manufacturing
Annual Revenue in ABC Fine Wine & Spirits
By selling just 1 bar a day per store in ABC Fine Wine & Spirit stores Vino Cocoa will sell 124 bars a day, 3,782 bars a month, and 45,260 bars a year. With a $2.50 wholesale price annual revenue in ABC stores alone will produce $113,150 in sales
By selling just 1 bar per day per store Vino Cocoa will produce $49,786 in profit annually. This is assuming each store has 1 point of sale. Sales can be expected to increase if each store has multiple points of sale which may include: on isle hanging strips, on the candy shelf, or near the register.
The Road To $1M In Sales
Assuming each stores sells 1 bar per day, and with a wholesale price of $2.50 each store is worth $912.50 annually.
It will take a estimated 1,095 stores to produce $1M in sales. Just 1 chain store such as Publix (1,297 stores) will create $1M in sales. This is just one example. The potential for mega sales is great.
To gain more stores and sales one sure method way to attain this is to hire a food broker from KeHe. In order to get 3,000 stores Vino Cocoa will need 5-8 distributors. A food broker will charge $1,000 monthly retainer and $500 per distributor they get Vino Cocoa into. A normal salary for a food broker is 5% of the gross sale. Once the 5% gross of the sale is above $1,000 a month the monthly $1,000 retainer is lifted.
We can expect a food broker to achieve 6-8 distributors with in a 3 month span, a $7,000 investment
3,000 stores would lead to 3,000 bars sold per day and 1 Million+ bars per year. With a wholesale price of $2.50 Vino Cocoa will do $2.5M in annual sales, and take in a $1M after tax annual profit. If we were to determine the estimated net worth of the business assuming the net worth is 5x's annual profits Vino Cocoa as a business at this stage will be worth $5M.
Considering that major chocolate luxury brands such as Godiva make only 18% of their sales in the USA, and with chocolate sales booming globally in areas such as Europe and the Asian pacific setting goals to become a global brand is more than ideal.
Vino Cocoa is made with premium organic chocolate from Italy. The very same manufacturing facilities that creates Vino Cocoa's main ingredient, chocolate, has the ability to create chocolate products which can be distributed to Europe and surrounding areas.
Vino Cocoa has massive opportunity to become one of the world's newest, most iconic chocolate brands the world has ever seen. In a global chocolate market currently $178B and chocolate trends rising Vino Cocoa's fresh, new and cutting edge products are bound to take it's share of the global market.
Lead by owner and creator, Joe Woerly, the entire team that brings together Vino Cocoa has over 100 years combined in the food and beverage industry. The team includes directors and advisors such as:
Industry Knowledge: Michael Altman, CEO Brooklyn Born Chocolates
Board of Advisors: Pete Beringer, Owner Sweet Pete's Chocolates
Scaling Support: Richie Betancourt
Business Mentor/Coach: Steve Golden, Owner Golden Pickles
Manufacturer: Las Olas Confections
Chocolate Supplier: Global Organics
Food Broker: Nancy Nelson
Vino Cocoa is strategized to start small and end big. The good news is that hardest part is already done, getting distribution! Vino Cocoa is set to launch in 124 stores this fall in all 124 ABC Fine Wine & Spirits. Vino Cocoa is expected to exceed $100k of annual sales in ABC stores alone. All Vino Cocoa needs to get started are the funds to produce products.
Vino Cocoa is here today asking for enough funds to start production and produce enough inventory for 1 full year, roughly 45k bars. Start up costs will be $27k and inventory costs will be $63k, an estimated $90k total. Funding for future sales and expansion will be considered.
Thank you for your consideration and being a part of the Vino Cocoa team.